Hewlett-Packard Laboratories Palo Alto
Mail: P.O. Box 10490, M/S 1161, Palo Alto, CA 94303-0969
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Visit my personal Web site at http://www.inventoland.net/
Blog: http://www.hp.com/blogs/mostly_color/
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Giordano Bruno Beretta is with the Print Production Automation Lab at Hewlett-Packard. He did his graduate work in computational geometry at ETH, before joining Xerox PARC in 1984 to work on color reproduction. After a stint in strategic planning and becoming the technical ddvisor for Color at Canon, he joined HP, where he is a member of the GPU RIP project. He is a member of the ISCC and fellow of the IS&T and the SPIE.
Giordano Bruno Beretta is a technical worker in the Print Production Automation Lab at Hewlett-Packard. He did his graduate work in computational geometry at ETH, before joining Xerox PARC in 1984. At Xerox he has worked on color reproduction and printing, implemented color and imaging standards, and invented color design tools. After working in strategic planning and intellectual property management, and becoming the Technical Advisor for Color at Canon, he joined HP, where he was one of the implementors of a color facsimile machine and the digital sender; he is currently working on printer drivers. He was co-chair of the Electronic Imaging 2000, 2004 Symposia, 1997-1999 EI Color Imaging Conferences, and 2000-2002 EI Internet Imaging Conferences.
Giordano Bruno Beretta has contributed to numerical mathematics, human-computer interaction, computational geometry, design automation tools, color science, and image communication & encoding. He has successfully spearheaded the routine use of colorimetry at Xerox, Canon, and Hewlett-Packard. Other than research and troubleshooting, he has also worked in strategic planning and intellectual property management; he has lectured on color science, color facsimile technology and on digital publishing. He is currently a technical worker in the Print Production Automation Lab at Hewlett-Packard.
Giordano studied mathematics, physics, and computer science at the Swiss Federal Institute of Technology in Zurich, where he obtained a diploma in mathematics and a doctorate in computer science. He has attended several industrial courses at RIT's Munsell Color Science Lab. He holds a dozen patents related to color imaging technology.
Giordano Bruno Beretta received his doctorate in computer science from the Swiss Federal Institute of Technology, Zurich, in 1984 and joined Xerox PARC that year. For his pioneering work in color imaging he received the 1989 Xerox Corporate Research Group Achievement Award. In 1990 he moved on to Canon, where as a senior scientist he was involved mainly in strategic planning and intellectual property management, while exercising his technical skills as the technical advisor for color. Since 1994 he is with the Print Production Automation Lab at Hewlett-Packard. A strong believer in the social role of synergies and emergent properties, he is a tireless promoter of young scientists and engineers, helping them in their first professional steps; he also teaches short courses and organizes conferences, earning an IS&T service award in 1998, senior membership in 2000, fellowship in 2001, and Bouman award in 2009. His skills as a speculative designer have translated into a number of patents and articles. He is a member of AAAS, IS&T, ISCC, SMS, and SPIE.
Giordano Bruno Beretta received his doctorate in computer science from the Swiss Federal Institute of Technology, Zurich, in 1984 and joined Xerox PARC that year. For his pioneering work in color imaging he received the 1989 Xerox Corporate Research Group Achievement Award. In 1990 he moved on to Canon, where he was involved mainly in strategic planning and intellectual property management, while exercising his technical skills as Canon's Technical Advisor for Color. Since 1994 he is with the Print Production Automation Lab at Hewlett-Packard, where he contributed to the color fax and digital sender products and currently works on printer drivers and write's HP's color blog.
His skills as a speculative designer have translated into a number of patents and articles in numerical mathematics, human-computer interaction, computational geometry, design automation tools, color science, image communication and encoding, and quantum imaging. He has been a thought leader in developing a common understanding of the Internet's impact on publishing. This has resulted in the consensus that electronic publishing has been replaced by digital publishing. More recently, at EI 2001, with Neil Gunther he has been instrumental in developing a benchmarking methodology for contents based image retrieval (CBIR) algorithms over the Internet. In collaboration with Robert Buckley, he has been teaching successful short courses on Color Imaging on the Internet IS&T and SPIE conferences. He has given numerous presentations in Austria, Canada, Italy, Japan, Mexico, Switzerland, and the USA.
A strong believer in the social role of synergies and emergent properties, he is a tireless promoter of young scientists and engineers, helping them in their first professional steps. He has organized successful sessions on color science (NIP in Yokohama and Hilton Head), conferences on color and Internet imaging (EI in San Jose and Europto in Zurich, with Jan Bares, Reiner Eschbach and Raimondo Schettini), and with John McCann co-chaired the EI 2000 symposium, organized the EI 2001 symposium. He is a member of AAAS, IS&T, ISCC, SMS, SPIE, and recipient of the IS&T service award in 1998, IS&T senior membership Award in 2000, IS&T fellowship in 2001, SPIE fellowship in 2002 and IS&T Bouman award in 2009.
Giordano Beretta received his doctorate in computer science from ETH Zürich in 1984 and joined Xerox PARC that year. His research included color visualization algorithms for VLSI layout, a color management system, and a suite of color selection tools that allowed non-experts to design color palettes of high æsthetic quality. In 1990 he moved on to Canon, where he was involved mainly in strategic planning and intellectual property management, while exercising his technical skills as Canon's technical advisor for Color. Under the motto "quality color for the masses" he was instrumental for Canon's venture in low-cost color bubble jet printing, color scanning, and digital video.
Since 1994 Beretta has been at at Hewlett-Packard Laboratories, where he contributed to many projects, mostly related to color imaging or printing. He currently tweaks printer drivers for the GPU-RIP Print Services project. His skills as a speculative designer translated into a number of patents and articles in numerical mathematics, human-computer interaction, computational geometry, design automation tools, color science, and image communication and encoding.
Beretta has taught short courses on color imaging and MPEG-21, and given numerous presentations in Austria, Canada, Italy, Japan, Mexico, Switzerland, and the US.
A strong believer in the social role of synergy and emergent properties, Beretta is a tireless promoter of young scientists and engineers, helping them in their first professional steps. He has organized successful sessions and conferences on color imaging, and was general symposium co-chair the Electronic Imaging Symposium in 2000 and 2004.
Recently Beretta has fulfilled leadership roles and participated in governance bodies for governmental entities and professional societies in Italy, Japan, Switzerland and the US. In these bodies he has promoted scientific excellence in areas of major strategic importance for the future of research, economy and society. He has devoted particular attention to ethical behavior and the advancement of women in research.
Portrait, may be used for proceedings:
The resolution is 400 dpi.
Selected Imaging Technology Conferences
For further information about this WWW server contact: Giordano Beretta
